1950s Make Up
Following the popularity of make up in the 1940s, the 1950s was when cosmetics really started to enter it’s golden age. The baby boom in America and the post-war economic boom, wealth began to grow and with it the need to keep up with trends in a society where impressions are everything. 1950s make up mega brands elbowed out the smaller companies who had started their business mere decades before. Many of those mega brands are still available on the market today. Following the simpler and more natural looks of the 1940s, the 1950s make up really aimed to refine …