Category: Vintage Beauty

The 1960s brought a dramatic shift in makeup trends, ushering in the era of bold, playful looks. Where the 1950s was about the polished, feminine housewife, the 60s was defined by the rise of youth culture, modernism, and the iconic mod movement. Makeup became less about enhancing natural beauty and more about making bold statements. The eyes – it’s all about drama Key Look – Heavy Liner, Cut Crease and Doll-like Lashes One of the most well known features of 1960s makeup is, without a doubt, the eyes. Inspired by models like Twiggy and the influence of the mod culture, …

Following the popularity of make up in the 1940s, the 1950s was when cosmetics really started to enter it’s golden age. The baby boom in America and the post-war economic boom, wealth began to grow and with it the need to keep up with trends in a society where impressions are everything. 1950s make up mega brands elbowed out the smaller companies who had started their business mere decades before. Many of those mega brands are still available on the market today. Following the simpler and more natural looks of the 1940s, the 1950s make up really aimed to refine …