Your Friendly Vintage Fashion Blog
From cake mascara to supermodel slogans, Maybelline helped shape what everyday beauty looked like for generations. Here’s the story of how one small American brand became a global makeup name. … Continue readingThe History of Maybelline
Heading to a 1940s event? This guide explores authentic 1940s fashion for women, from utility dresses to late 1940s glamour, with practical tips to help you look the part. … Continue readingWhat to Wear to a 1940s Themed Event
Discover the history of the trench coat in women’s fashion, from military beginnings to Hollywood glamour and modern style. Learn why this iconic coat still matters today. … Continue readingThe History of the Trench Coat in Women’s Fashion
Meet Hattie Carnegie, the New York fashion entrepreneur who helped define American ready to wear, mentored iconic designers, and dressed modern women from the 1920s to the 1950s. … Continue readingHattie Carnegie: The Seventh Avenue powerhouse who shaped American fashion
How to do 1940s beauty, classic red lips, defined brows, voluminous curls and flawless skin with tips you can try today. … Continue reading1940s Beauty secrets: Tips from Hollywood Icons and DIY Glamour
Discover charming vintage hobbies from the 1930s to the 1970s. Explore old fashioned pastimes and learn how to try these vintage inspired hobbies in your modern home. … Continue readingVintage hobbies by decade
The 1940s transformed women’s workwear into practical and stylish outfits amid wartime realities. Rationing led to durable designs, with tailored suits and uniforms prioritizing function. Women’s clothing adapted to various roles, featuring sturdy fabrics and neat silhouettes. This era showcased resilience and creativity while balancing practicality and feminine charm in fashion. … Continue reading1940s Workwear for Women
Channel Carmen Miranda’s iconic 1940s tropical style with our vintage fashion guide. Discover outfits, hair, makeup and accessories to recreate her joyful look. … Continue readingGet the Look: Carmen Miranda Vintage Style Guide
Discover the life and legacy of Norman Hartnell, royal fashion designer to Queen Elizabeth II and a pioneer of mid-century glamour. From Mayfair salons to coronation gowns, explore his story. … Continue readingSir Norman Hartnell: The Crown’s Couturier and a Legacy Sewn in Silk
Step through beauty history with Oh So Delightful’s guide to vintage lipstick trends. Discover how lipstick evolved from 1920s flapper reds to 1970s disco gloss — and learn how to recreate each timeless look today. … Continue readingLipstick trends from the 1920s to the 1970s
Few actresses defined Hollywood glamour like Lana Turner. Rising to fame in the late 1930s and dazzling audiences throughout the 1940s and 1950s, she was one of MGM’s brightest stars. Her polished style, flawless hair and sultry screen presence made her an icon whose influence is still felt in red carpet looks today. Key Fashion Elements Lana Turner’s fashion was all about elegance and allure. She balanced red carpet drama with everyday chic, always maintaining
Vintage beauty tools are having a moment, and we can see why. They’re timeless, effective, and let’s be honest – a little nostalgic. Whether you’re building your vintage vanity or just want to try out some old-school beauty gadgets, this guide covers vintage beauty tools you can still buy today, and more importantly how to use them. Cold Cream Cold cream has been a beauty essential since the days of silent movie stars. Think of
Continue readingVintage Beauty Tools you can still Buy Today (and how to use them!)
From Scandal to Style Icon Few garments carry as much cultural weight as the bikini. Tiny, bold, and endlessly debated, it’s an item of clothing that tells the story of changing attitudes towards fashion, freedom, and the female body. The bikini is a fashion staple now, but its history is anything but simple. Ancient Roots The concept of a two-piece swimsuit isn’t modern at all. In fact, mosaics from Ancient Rome, dating back to around
There’s something a little bit magical about mascara. One swipe and your lashes go from barely there to bold and fluttery. It’s a beauty staple now, but mascara has taken a long, inky journey through history filled with soot, spit, cake compacts, and Hollywood glamour. Ancient Origins: Kohl and the Eyes of Horus Long before Maybelline hit cosmetic counter shelves, ancient Egyptians were painting their lashes with kohl, a dark mixture of soot, galena, and
If you’ve found a beautiful piece of clothing and are wondering, “Is my item from the 1940s?” you’re in the right place. Identifying 1940s clothing can be challenging, but with the right tips, you can learn to accurately date pieces from this era. From ration-era practicality to timeless evening glamour, the 1940s left an indelible mark on fashion history. Let’s dive into how to identify clothing from the 1940s. Understand the Historical Context of 1940s
Continue readingVintage Tips: How to Identify 1940s Clothing
During the 1940s, as World War II engulfed nations and drew countless men into military service, the British home front faced a critical challenge: sustaining agricultural production to feed civilians and troops. In response,the Women’s Land Army (WLA) was re-established, mobilising thousands of women, affectionately known as Land Girls, to work on farms across the United Kingdom. Here, we explore the history of the Land Girls, their contributions during the war, and the distinctive fashion
The 1940s weren’t just about ration books and victory gardens. In the flicker of blackout curtains and the buzz of factory floors, there was something feminine still present. A woman’s makeup bag, though modest in size, packed with essentials that carried hope, pride, and a little style. Let’s unzip that little leather pouch, worn at the corners, and see what treasures lie inside. Lipstick: The Non-Negotiable War Paint Red lipstick in the 1940s was more
Continue readingLipstick, Lashes, and a Dusting of Glam: Inside a 1940s Makeup Bag
Ingrid Bergman was the embodiment of natural beauty, understated elegance, and timeless fashion. Unlike many of her Hollywood contemporaries, Bergman’s style was refreshingly simple, sophisticated, and effortlessly chic. From her sharp tailoring in Casablanca to her relaxed European-inspired looks, her fashion choices emphasised clean lines, neutral tones, and classic silhouettes. If you want to channel Ingrid Bergman’s refined yet effortless style, this guide will show you how to master her fashion, hair, makeup, and accessories.
When we think about the icons of American beauty, Revlon is right there at the top. It wasn’t just a brand that followed trends—it created them. From the glamour of the 1930s to the bold experimentation of the 1970s, Revlon helped define what beauty meant in every era it touched. Here’s how this powerhouse brand transformed the industry over four unforgettable decades. The 1930s: A Revolution in Nail Colour In 1932, Revlon entered the scene
Let’s be honest, vintage fashion can be a slippery slope. One day it’s a vintage blouse. The next, your wardrobe looks like the back room of a costume museum. And look, I love that. But sometimes… it’s too much. That’s where a vintage capsule wardrobe comes in. Thoughtful. Practical. Still full of fun clothing, but curated. Like the charcuterie board of your closet – every piece is intentional, nothing is wasted. Here’s how to build
Continue readingVintage Tips: How to Build a Vintage Capsule Wardobe
Hedy Lamarr wasn’t just a silver screen legend. She was a style icon, known for her effortlessly elegant beauty and timeless fashion. If you’ve ever wanted to capture her glamorous 1940s look, here’s how to do it. Hair: Sleek Waves and Perfect Shine Hedy Lamar’s hair was iconic. It became part of her signature look and a symbol of Golden Age glamour. Thick, dark, and impossibly glossy, her hair was usually styled in soft, sculpted
Edith Head, a name always associated with Hollywood glamour, was a trailblazing costume designer whose influence spanned over five decades. With her signature round glasses and impeccable style, she not only dressed the stars but became one herself. Her journey from a modest upbringing to becoming the most celebrated costume designer in film history is both inspiring and fascinating. Early Life and Education Born Edith Clare Posener on October 28th, 1897 in San Bernardino, California,
Discover vintage manicure styles and nail polish colours from the 1940s, 1950s, and 1960s. … Continue readingVintage Manicure Styles and Nail Polish of the 1920s, 1930s, 1940s, 1950s, 1960s, and 1970s.
Discover timeless vintage beauty hacks from the 40s – 60s, including classic red lips, pin curls and DIY beauty treatments. … Continue readingBest Vintage Beauty Hacks: Timeless Tricks from the 1940s, 1950s, and 1960s.
The 1940s were a turbulent time, shaped by World War II and its aftermath, which had a significant influence on fashion. Many style subcultures of the era emerged in response to the constraints and challenges of wartime, as well as the changing roles of women in society. Here are some of the main fashion subcultures of the 1940s. Utility Fashion Location: Primarily in Europe, especially in the UK, and to a lesser extent in the
Vintage hair and beauty never goes out of style.Whether it’s the soft waves of the 1940s, the glamorous perfection of the 1950s, or the bold mod looks of the 1960s, each decade brings its own unique aspects to makeup and hairstyling. If you want to recreate the elegance of old Hollywood, the flirtations appeal of a 50s bombshell, or the daring innovation of the 60s, you’re in the right place. The 1940s – Wartime Elegance
Continue readingVintage hair and beauty – key looks of the 40s, 50s, and 60s.
Jacques Fath was a notable French designer known for his impact on haute couture after World War II. Born in 1912, he began his fashion career in 1937 and gained fame for his innovative designs and contributions to the “New Look.” Despite early struggles, Fath became a pivotal figure, mentoring future designers before his death in 1954. … Continue readingFashion History – Jacques Fath
Frederick’s of Hollywood, founded by Frederick Mellinger in the mid-20th century, revolutionized the lingerie industry with bold designs and innovations like the padded bra. The brand thrived on Hollywood glamour and cultural impact but faced challenges from competitors and societal shifts. Today, it operates online, continuing its legacy of provocative fashion. … Continue readingFashion History – Frederick’s of Hollywood
Defined by resourcefulness, elegance and timeless style, the 1940s is a fascinating era of fashion. Despite the constraints of rationing from World War II, people found creative ways to stay chic. Sharp tailoring, versatile silhouettes and practical-yet-stylish accessories, the 1940s is easy to work into your daily look. Here’s a guide to the essential items you should own to recreate an authentic 40s wardrobe. The Utility Dress At the heart of 40s fashion is the
Katherine Helburn redefined women’s fashion with her confident, androgynous style, pioneering the way for women in menswear. In an era when ultra-feminine styles dominated, Hepburn boldly embraced tailored trousers, crisp button-downs, and oversized blazers, proving that comfort and elegance could coexist. Her effortless, no-nonsense style remains just as relevant today, inspiring designers, celebrities, and fashion lovers around the world. If you want to channel Katharine Hepburn’s timeless aesthetic, this guide will show you how to
Anne Fogarty was an influential American fashion designer whose work from the 1940s through to the 1980s left a lasting impact on women’s fashion. Known for her elegant, accessible collections, she played a major role in shaping mid-20th-century style. Early Life and Education Born Anne Whitney on the 2nd of February 1919 in Pittsburgh, Pennsylvania, she was the youngest of four children to Robert and Marion Whitney. Her parents had immigrated in 1909 from Cape
Priscilla Presley is more than just a footnote in the story of Elvis Presley; she is a trailblazer, a style icon, and a cultural figure who has carved out her own legacy. From her early life as a military child to becoming the wife of the King of Rock and Roll, Priscilla’s life has been filled with love, challenges, and reinvention. After her divorce, she transformed herself into a successful business woman and actress while
The socialites of the 1940s were largely defined by their connections to prominent families, glamorous lifestyles, and influence in fashion, arts, and entertainment. Despite World War II and its impact on global society, many of these individuals remained fixtures in elite circles, hosting lavish parties, influencing style, and mingling amongst the rich and famous. Barbara Hutton Known as the “Poor Little Rich Girl”, Barbara Hutton was the Woolworth heiress and one of the richest women
Babe Paley was more than just a style icon – she was a woman who captivated the world with her grace, elegance, and influence, leaving a lasting legacy on mid-20th-century society. Known for her impeccable fashion sense and her role as one of Truman Capote’s famous “swans”, she moved effortlessly through the most exclusive circles, shaping trends and setting standards for beauty and poise. However, beneath the glamorous facade, Babe’s life was also marked by
Barbara Hutton (1912 – 1979) was an American socialite, heiress, and philanthropist. She was widely known as the “Poor Little Rich Girl” at first due to her lavish coming out ball sorting the Great Depression and later due to her tumultuous personal life. She inherited the Woolworth fortune becoming one of the wealthiest women in the world. Despite her wealth, she endured a series of personal tragedies, failed marriages and a complicated public image. Early
Lee Miller was a pioneering figure in both the worlds of art and journalism, seamlessly transitioning from a celebrated fashion model to a trailblazing war photographer. With her early life marked by both privilege and trauma, she used these experiences to shape her unique perspective on the world. Early Life Born Elizabeth “Lee” Miller in 1907 in Poughkeepsie, New York, Miller was raised in a creative household. Her father, Theodore Miller, was an amateur photographer,
Ingrid Bergman was not just an actress, she was a cinematic icon who redefined beauty and talent in the film industry. Born in Stockholm, Sweden on the 29th August 1915, Bergman charmed audiences globally with her luminous on-screen presence and genuine acting style. With a career that spanned five decades, she became one of the most influential actresses of the 20th century, leaving an indelible mark on classic Hollywood cinema. Ingrid Bergman’s early life Ingrid
Fashion in the 1940s was heavily shaped by the global turbulence of World War II and the post-war recovery. The need for practicality blended with the desire for elegance resulted in a fashion era that remains iconic today. Influential figures left a lasting mark on the style that defined 1940s fashion, making a mark on both everyday attire and high-end couture. From movie stars to visionary designers, these individuals were key to shaping the look
Continue readingFashion History – Icons, designers, and trendsetters – 1940s
As the crisp autumn breeze began to sweep through the streets in the 1940s, fashion for women needed to blend practicality and elegance. While wartime restrictions had an influence on fabric availability and design choices, women still managed to create chic and tailored looks. 1940s women’s fashion during fall not only balanced functionality but also embodied a refined sense of femininity, highlighting the resilience and creativity of the era. Key elements of 1940s Women’s Fashion
Born Margarita Carmen Cansino on October 17 1918, Rita Hayworth was born into a family of dancers in Brooklyn, New York. The world would worship her as a sex symbol and star of movies like Gilda, You were Never Lovelier, and Separate Tables. But what happened to her as a child would scar Rita Hayworth for the rest of her life. Rita Hayworth achieved fame in the 1940s as one of the top stars of
Hello Kittens, I thought I would start to share my make-up looks as I see online all the time people not knowing where to start. I have gone through the learning phase, and find that learning about the history and context of the times helps me to understand why things were done a certain way. I am starting with a 1940s make up look, this is a girl next door look for me – neat
Getting your perfect 1940s summer look is easy when you see what kind of outfits were worn. I cannot think of anything better than a light, floral 1940s dress when it’s hot and sticky outside. For me there is nothing better, and as its a sunny day today I’ve been looking at some of these wonderful looks across the internet. In a nutshell, 1940s fashion was an hourglass silhouette with masculine detailing. Padded shoulders, nipped-in
When you think of the lingerie of the 1940s, it’s natural to think of the glamorous, satin clad pin-up girls whose pictures filled the walls of soldiers posted overseas. Beautiful, peppy women posed provocatively in corsets, nightgowns and swimsuits with a look that is still popular today. In reality, things were a little different especially in places where war rationing was affecting goods and services. Women weren’t lounging about in restrictive luxurious garments. Not only
Continue readingWhat they Wore – 1940s Lingerie and Shapewear
Even though the world was in turmoil in the 1940s, people still fell in love and got married. In fact, as with any time of uncertainty, people were more likely to throw caution to the wind and get hitched as the post-war baby boom shows. 1940s weddings were less formal than previous and following decades however, with most held during the 10am and 1pm brunch time with a light meal and cake served to guests
Hedy Lamar, born Hedwig Eva Marie Kiesler on the 9th of November 1914, in Vienna Austria, was far more than just a Hollywood beauty. She was a trailblazer in both the entertainment and technology worlds. Known as the “most beautiful woman in the world” during her time, Lamarr’s story is one of talent, intelligence, and innovation. Early Life I liked play-acting. I used to do it all the time as a child. Hedy Lamarr Hedy
Find out the historical context of fashion post-World War II, highlighting Christian Dior’s 1947 “New Look” collection. This marked a shift from wartime austerity to a more voluminous silhouette, characterized by curvaceous lines and luxurious fabrics. Dior’s innovative designs revitalized women’s fashion and reestablished Paris as a fashion capital. … Continue readingFashion History – Christian Dior