Hippie Fashion of the 1960s and 1970s: What They Wore and Why it Still Inspires Us

Hello lovely. Today we’re stepping into a world of swirling skirts, peace signs, and sun soaked idealism. This is the enchanting universe of hippie fashion, a look shaped by freedom rebellion, community, and creativity. Let’s take a wander through the history of the hippie movement, explore the signature looks that defined it, and how you can channel a little of that soft, earth loving vibe today. The History of Hippies: How the Movement Began The

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The History of the Bikini

From Scandal to Style Icon Few garments carry as much cultural weight as the bikini. Tiny, bold, and endlessly debated, it’s an item of clothing that tells the story of changing attitudes towards fashion, freedom, and the female body. The bikini is a fashion staple now, but its history is anything but simple. Ancient Roots The concept of a two-piece swimsuit isn’t modern at all. In fact, mosaics from Ancient Rome, dating back to around

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What they Wore: Space Age Fashion

By the mid-60s, fashion had its head in the stars, literally. This was the decade that gave us the mini skirt, Beatlemania, and the moon race and all of this collided into one dazzling style revolution. Space Age Fashion. This was more than a look. It was a dream of the future and possibility. It dreamt of a future with stylish women striding through tomorrow in vinyl boots and shimmering helmets. Let’s dive into the

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Vintage Beauty: A Brief History of Mascara

There’s something a little bit magical about mascara. One swipe and your lashes go from barely there to bold and fluttery. It’s a beauty staple now, but mascara has taken a long, inky journey through history filled with soot, spit, cake compacts, and Hollywood glamour.  Ancient Origins: Kohl and the Eyes of Horus Long before Maybelline hit cosmetic counter shelves, ancient Egyptians were painting their lashes with kohl, a dark mixture of soot, galena, and

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Capri, Colour and Couture: The Rise of Emilio Pucci

Born Marquis di Barsento on November 20, 1914 in Naples into one of Florence’s most ancient families, Pucci could’ve lived a life of privilege and repose. Instead, adventure called. He turned his hand to skiing, politics, and eventually fashion. He studied in Milan, spent time at Reed College in Oregon (where he even formed their first ski team!), and flew bombers for Italy in World War II. A man of many hats, including politician (Italian Chamber of Deputies,

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Get the Look – Marianne Faithfull

Marianne Faithfull wasn’t just Mick Jagger’s muse or a tragic beauty. She was – and still is – a style icon in her own right, a woman whose fashion evolution mirrored her own life, sweet and swinging in the 60s, gritty and gothic in the 70s, and always rebellious and cool. From the moment she appeared in her little white dress at a Rolling Stones press launch, to her fur coats and smoky eyeliner in

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What They Wore: 1960s Subcultures

The 1960s were a decade of revolution. Not just in politics or music, but in fashion, beauty, and identity. everything was shifting, fast. Gone were the rules of the 1950s. In their place was expression, experimentation, and extremes. From the streets of London to the campuses of California, women redefined how they dressed, looked, and lived. Let’s explore the subcultures that shaped a generation, and what they wore while doing it. The Mods Modernists. Cool,

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Jean Shrimpton: The face that changed fashion

From country girl to global icon, Jean Shrimpton didn’t just model clothes, she modelled a new way of being. With a simple white dress and a quiet confidence, she helped shape the style and spirit of an entire decade. Early Life and Path to Modelling Stardom Jean Rosemary Shrimpton was born on the 7th of November 1942 in High Wycombe, Buckinghamshire. A quiet market town known more for its chair making than fashion sense, High

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Revlon Through the Decades

When we think about the icons of American beauty, Revlon is right there at the top. It wasn’t just a brand that followed trends—it created them. From the glamour of the 1930s to the bold experimentation of the 1970s, Revlon helped define what beauty meant in every era it touched. Here’s how this powerhouse brand transformed the industry over four unforgettable decades. The 1930s: A Revolution in Nail Colour In 1932, Revlon entered the scene

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Vintage Tips: How to Build a Vintage Capsule Wardobe

Let’s be honest, vintage fashion can be a slippery slope. One day it’s a vintage blouse. The next, your wardrobe looks like the back room of a costume museum. And look, I love that. But sometimes… it’s too much. That’s where a vintage capsule wardrobe comes in. Thoughtful. Practical. Still full of fun clothing, but curated. Like the charcuterie board of your closet – every piece is intentional, nothing is wasted. Here’s how to build

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Get the look: Jeannie from I Dream of Jeannie

Barbara Eden’s portrayal of Jeannie in I Dream of Jeannie made her an iconic figure in vintage television fashion and beauty. With her playful charm, flawless makeup, and signature genie costume, Jeannie’s look is a perfect blend of 1960s glamour and whimsical fantasy. Whether you’re dressing up for an event, recreating a retro-inspired beauty look, or just want to channel some of Jeannie’s magic in your daily style, here’s how to get the look! The

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Vintage hair and beauty – key looks of the 40s, 50s, and 60s.

Vintage hair and beauty never goes out of style.Whether it’s the soft waves of the 1940s, the glamorous perfection of the 1950s, or the bold mod looks of the 1960s, each decade brings its own unique aspects to makeup and hairstyling. If you want to recreate the elegance of old Hollywood, the flirtations appeal of a 50s bombshell, or the daring innovation of the 60s, you’re in the right place. The 1940s – Wartime Elegance

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Fashion History – André Courrèges

André Courrèges, a name forever associated with futuristic fashion and avant-garde design, revolutionised the fashion industry in the 1960s with his innovative approach and visionary creations. His legacy continues to influence designers and fashionistas worldwide. Early life Born on the 9th of March 1923, in Pau, France, André Courrèges was the son of a butler. Growing up, his father encouraged him to pursue a career in engineering, leading him to study at the École Nationale

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Get the Look – Brigitte Bardot

Brigitte Bardot, a 20th-century style icon, revolutionized fashion with her playful yet sexy looks, particularly in the 1950s and 1960s. Known for popularizing the off-shoulder neckline, gingham dresses, and casual-chic outfits like capri pants, her timeless aesthetic remains influential. Bardot’s styling emphasizes confidence and effortless beauty, inspiring modern fashion. … Continue readingGet the Look – Brigitte Bardot

Essentials you should own: 1960s fashion

From the sleek sophistication of the mod look to the colourful exuberance of the bohemian trends, the 1960s offers something for every vintage fashion fan. Whether you’re drawn to the clean lines of Jackie Kennedy or the playfulness of Swinging London, here’s a guide of the essentials you need to get a quintessential 60s-inspired wardrobe. The shift dress With its simple, straight silhouette and playful appeal, the versatile shift dress works for casual days and

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Fashion History – Frederick’s of Hollywood

Frederick’s of Hollywood, founded by Frederick Mellinger in the mid-20th century, revolutionized the lingerie industry with bold designs and innovations like the padded bra. The brand thrived on Hollywood glamour and cultural impact but faced challenges from competitors and societal shifts. Today, it operates online, continuing its legacy of provocative fashion. … Continue readingFashion History – Frederick’s of Hollywood

Fashion History – Pattie Boyd

Pattie Boyd, born Patricia Anne Boyd on the 17th of March 1944 in Somerset, England is a model and photographer known for her influence on 1960s fashion as well as her relationships with George Harrison and Eric Clapton. Her life has a vibrant modelling career, well-known relationships and contributions to the arts. Early Life Pattie was the eldest child of Colin Ian Langdon Boyd and Diana Frances Boyd. Her childhood involved frequent relocations due to

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Fashion History – Barbara Hulanicki

In vibrant 1960s London, Biba quickly emerged as a fashion phenomenon that redefined style and retail culture. Founded by Barbara Hulanicki, Biba’s journey from a modest mail-order business to a bustling fashion emporium reflects the spirit of 1960s innovation and youthful energy. Barbara Hulanicki: The visionary behind Biba. Born in Warsaw, Poland in 1936, Barbara Hulanicki was immersed in creativity from a young age. Her father, who was a diplomat, was tragically assassinated when she

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Fashion History – Anne Fogarty

Anne Fogarty was an influential American fashion designer whose work from the 1940s through to the 1980s left a lasting impact on women’s fashion. Known for her elegant, accessible collections, she played a major role in shaping mid-20th-century style. Early Life and Education Born Anne Whitney on the 2nd of February 1919 in Pittsburgh, Pennsylvania, she was the youngest of four children to Robert and Marion Whitney. Her parents had immigrated in 1909 from Cape

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Fashion History – Priscilla Presley

Priscilla Presley is more than just a footnote in the story of Elvis Presley; she is a trailblazer, a style icon, and a cultural figure who has carved out her own legacy. From her early life as a military child to becoming the wife of the King of Rock and Roll, Priscilla’s life has been filled with love, challenges, and reinvention. After her divorce, she transformed herself into a successful business woman and actress while

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What they wore: 1960s Dolly Girls

During the 1960s, there were anumber of fashion subcultures that emerged thanks to the profound cultural shifts. The “Dolly Girl” style stands out for its blend of youthful innocence and mod sophistication. Rooted in the United Kingdom, Dolly Girls summarise the era’s spirit of rebellion and innovation, leaving a mark on fashion history. Origins of the Dolly Girl subculture The Dolly Girl aesthetic blossomed in mid-1960s London, closely integrated with the mod movement. As young

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What they wore – 1960s wedding

Weddings in the 1960s reflected the decade’s significant shift towards more playful and relaxed styles, making a departure from the formality of previous decades. Bridal styles In the 1960s, wedding dress styles noticeably changed, reflecting the changes to society and the rise of the youth and mod cultures. Key characteristics of the bridal dress styles include: Silhouettes and hemlines The early 60s were still influenced by the elegance of the 1950s, so full skirts and

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What they wore: 1960s mod

Hello lovely, come with me to London in the early 1960s. The air feels damp and electric at the same time. You can hear a scooter before you see it, a bright little engine note bouncing off brick walls, and then, there they are, sharp as a razor blade. They were modernists in the truest sense. Not just “fashionable young people” but a whole mood, a whole refusal to look backwards. They built a life

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What they wore – 1960s Winter

The 1960s was a decade of bold changes, from music to politics to, of course, fashion. While we often think of mini skirts and mod looks, women in the ’60s also had to contend with chilly weather – and they did so with style! Whether they were heading out to work or enjoying a weekend shopping trip, winter fashion in the 1960s needed to be the perfect blend of cosy and chic. Early 1960s: Tailored

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Get the look: Edie Sedgwick

Edie Sedgwick, Andy Warhol’s muse and a key figure in 1960s embraced an effortlessly cool and rebellious style that is as influential today as it was then. Known for her bold, minimalist outfits, heavy eye make up, and striking accessories, Edie’s look is a perfect blend of sophistication and edge. If you want to channel her iconic style, here’s how to dress like Edie Sedgwick. Monochrome mini dresses and striped pieces Edie’s wardrobe often featured

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Fashion History – Icons, designers and trendsetters: 1960s

Women’s fashion in the 1960s were marked by a radical departure from the structured, elegant styles of the 1950s. As society shifted toward greater freedom and self-expression, fashion evolved to reflect the changing attitude of society. The decade saw the rise of youth culture, bold experimentation and increasing rejection of cultural norms. Influential designers and style icons shaped these changes, turning the 1960s into the fashion revolution that still inspires today. Mary Quant When it

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Get the look: Twiggy

To dress like Twiggy, the iconic 1960s model and style icon, you’ll want to channel a mod aesthetic that celebrates bold patterns, short hemlines and fun accessories. Here’s how you can get the look. Mini Skirts and Dresses Twiggy popularised the mini dress, a staple of 1960s fashion. The silhouette typically included an a-line shape, empire waistline and hemlines hitting well above the knee. These dresses have a playful, youthful vibe, reflecting the “swinging London”

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Fashion History – Ingrid Bergman

Ingrid Bergman was not just an actress, she was a cinematic icon who redefined beauty and talent in the film industry. Born in Stockholm, Sweden on the 29th August 1915, Bergman charmed audiences globally with her luminous on-screen presence and genuine acting style. With a career that spanned five decades, she became one of the most influential actresses of the 20th century, leaving an indelible mark on classic Hollywood cinema. Ingrid Bergman’s early life Ingrid

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Fashion History – Edie Sedgwick

There are few figures from the 1960s the embody the spirit of the decade like Edie Sedgwick. Model, actress, socialite and muse, Edie was the face of Andy Warhol’s underground scene and captivated the world with her striking looks, bohemian style and glamorous, yet tragic life. Born into wealth and privilege, her brief life was a whirlwind of fame, fashion and turmoil, making her a cultural icon who continues to inspire. The early life of

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1960s make up

The 1960s brought a dramatic shift in makeup trends, ushering in the era of bold, playful looks. Where the 1950s was about the polished, feminine housewife, the 60s was defined by the rise of youth culture, modernism, and the iconic mod movement. Makeup became less about enhancing natural beauty and more about making bold statements. The eyes – it’s all about drama Key Look – Heavy Liner, Cut Crease and Doll-like Lashes One of the

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What they wore – 1960s autumn

The 1960s was a transformative era in fashion, with bold designs, innovative styles and a new sense of freedom. When it comes to 1960s fall and autumn women’s fashion, this decade doesn’t disappoint. As the leaves began to change and the air turned crisp, women embraced the season with vivid hues, cosy fabric and mood style. Together, we’ll explore the most memorable trends of the swinging 60s for cooler weather, blending practicality and style. Mod

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What they wore – 1960s lingerie

The 1960s were a revolutionary decade, and the world of fashion was no exception. Cultural norms were shifting and clothing was evolving, and the delicate undergarments that women wore changed alongside it. From the beginning of the decade, the structured silhouettes from the 1950s were still worn, but this moved into carefree and playful designs by the late 1960s, lingerie reflected the changing times. The Early 1960s: Classic Glamour and Structure The beginning of the

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Fashion History – Mary Quant

Mary Quant, a trailblazing fashion designer who revolutionised the industry in the 1960s and beyond She was the designer of the classic mini skirt as well as the vivid, eye-catching cosmetics that encouraged a generation of women to challenge conventional gender roles and e xpectations. Mary Quant swiftly established herself as a household name and a key player in the fashion and cosmetics sectors with her lively, youthful energy and bold approach to design. We’ll examine

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Vintage Tips – How to get 1960s style on the high street

The 1960s were, as we all know, a decade of significant societal and cultural change, and the fashion of the era reflected that. Fashion and style were influenced by music, art, and politics and featured bold prints, mini skirts, and statement accessories. For the first time, young people became the leaders of fashion, following the trend of teenagers having extra cash to splurge in the 1950s. If you’re looking to echo the looks of the

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Fashion History – Marilyn Monroe

The modern world is obsessed with Marilyn Monroe. This all started when she burst onto the scene in the 1950s. She was an American actress, model, and singer famous for playing comedic blonde bombshells in her movies. One of the most enduring sex symbols of the 50s and 60s, she has become a pop culture icon and is emblematic of the era’s sexual awakening. There’s much more to Marilyn than the funny, dumb sex kitten,

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Get the look: Audrey Hepburn

Audrey Hepburn is one of the most enduring style icons of all time. Known for her grace, sophistication, and effortlessly chic wardrobe, she perfected the art of minimalist fashion with a mix of Parisian elegance and classic Hollywood glamour. From her little black dress in Breakfast at Tiffany’s to her casual ballet flats and cigarette pants, Audrey’s style remains as relevant and inspiring today as it was in the 1950s and 1960s. If you want

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Fashion History – Pierre Cardin

These days fashion houses marketing and creation other products such as cosmetics and perfumes may not be unusual, but Pierre Cardin started this practice, and was widely criticised for it. Many thought that this was weakening his brand, but the sheer strength of his logo and name ensured this was a rousing success. History of Pierre Cardin Born in Venice, Italy in 1922 his parents were wealthy landowners that fled to France to escape the

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